Top 5 Ways To Generate Low Cost Website Traffic

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.

BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.

Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.

You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.

Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.

Exchange Links

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.

Traffic Exchange

This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.

Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Write and Submit Articles

There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.

Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.

Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.

Make a Newsletter

This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.

Join Online Communities and Forums

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

Paid Video Sites: Are They Worth the Buy?

Are you an internet user who uses the internet to keep yourself entertained? If you are, you are not alone. Each day, millions of Americans search the internet looking for games to play, music to listen to, and videos to watch. While there are free ways to use the internet for entertainment, there are other ways that require you to pay a small fee. When it comes to watching videos online, these websites are commonly known as paid online video websites.

A large number of internet users use paid video sites, but there are many others who have a difficult time doing so. Many of these individuals think that they should be able to watch videos online, free of charge. If you are one of those individuals and you are unable to change your mindset, paid online video websites may not be for you. However, it is important to note that you could be missing out on fun, exciting, and unique entertainment.

When it comes to determining whether or not paid video sites are worth the buy, you will have to take the particular paid video website into consideration. This is because a large number of popular video sites operate in different ways. For instance, a number of websites charge a monthly subscription fee, while others charge for each video that you wish to watch or download. If you plan on watching a large number of online videos, you may want to search for a paid video website that allows you to pay a monthly subscription fee. That monthly subscription should enable to you download and view as many movies as you want.

Paid video sites that charge a fee for each video downloaded may be more ideal for individuals who only wish to occasionally download or view online videos. This is because, if enough online videos are purchased, the cost can easily add up overtime. Despite the fact that this type of payment structure can get fairly expensive, there are a large number internet users who use these websites. One of the most popular video website that needs a pay is known as iTunes. What is nice about these types of paid online video websites is that you do not have to pay for all of your videos. There is a good chance that you should also be given access to a number of different free videos, from the same website.

If you are planning on using an online paid video site, you will have to find a way to pay. A large number of online websites only allow the use of credit cards or debit cards. To use, a debit card typically must have the logo of a credit card company on it. That logo will make the online processing of payments doable. In addition to credit or debit cards, there are a large number of paid video sites that are now beginning to accept PayPal as a form of payment. PayPal is most known for being a safe way to electronically transfer your money. PayPal accounts are free; therefore, if you do not have a credit card, but you would like to watch videos online, you are explore the program via their official website at www.paypal.com.

Although most paid online websites only charge for their most popular videos, such as music videos and television show reruns, you may still have a difficult time paying this expense. If this is the case, you will want to look into free video websites. They can be found all over the internet. Unfortunately, the quality of most free videos is not the same as the ones that you must pay for. If you do not mind sacrificing quality for a few dollars, then you should be pleased with what most free online video websites can offer you. Those websites, such as YouTube, can easily be found with a standard internet search.

What an E-book Can Do for You

An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.

This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.

Using viral E-books as a marketing method is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable E-books that have been written by others. Just use your favorite search engine and do a web search. You will find many rebrandable E-books that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the E-book is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.

E-books are capable of reaching a large audience and are limited only by the enthusiasm of the participants.

E-books are fairly easy to create. It’s possible to produce your own E-books by combining articles that you have written or have gotten from public domain sources, such as directories.

A common approach is to use material that has Private Label Rights, including articles and reports that have been written specifically for that purpose, for that niche. Using a portion of a larger work that you have prepared such as the first three chapters of a large E-book could also be used as a viral E-book.

Getting a "Buzz" On

Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. Even before a movie is released which used to be seen as the pre-launch buzz-generation activity. Big business “gets it”.

Buzz works! It can work for small and start-up businesses, as well. The planning stage of a viral campaign will set out objectives and develop the viral theme for a buzz. There are three core components to any viral campaign and businesses of any size can use them. They are:

1. The creative material: the viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends and people are much more eager to share “advertainment” and advertisement.

2. Seeding: distributing and placing the agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site.

3. Tracking: Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding.

Lessons have been learned, trends have been developed and there is definitely some science involved in creating a buzz successfully. The buzz technique is here to stay and, if used strategically, it can make a difference to the success of your e-business.

Making an Online Video? Why You Should Be Concerned for Others

In the United States and throughout much of the world, a large number of internet users visit online video websites. Online video websites, such as Google Video and YouTube, allow you to watch videos that other internet users have posted, but you can also make and share your own videos. Sounds like fun doesn’t it? Before you start making plans, you shall keep your video content in mind, especially the impact it may have on others.

Whether you already have a video idea in your head or not, it is good that you familiarize yourself with the rules of each online video website, especially before you start making your video. You should easily be able to find links to a number of different video websites, including YouTube and Google Video, by performing a standard internet search. Somewhere on the webpage of the online video website you are visiting, you should be able to find rules and a terms of use agreement posted. Many times, the video content that is prohibited will be listed in the terms of use. Some online video websites will have content restrictions, but not all do. Those restrictions may include the use of pornographic material or the use of threats.

Unfortunately, most individuals feel that as long as they are following the terms of use, they are free to make a video on what ever topic, subject, or issue that they want to discuss. Of course you can do this, but in some cases you are advised against doing so. There are a large number ways that you could intentionally or even unintentionally insult one of your video viewers. These insults may be the result of a political rant, a religious rant, or a rant on a particular race. In addition to straight-out rants, you may also want to be cautious of telling jokes or mocking popular issues.

Are you wondering why you should be concerned with what someone else has to think? If so, you are definitely not alone. Online, there are literally hundreds of online videos that can often be considered offensive, many in more ways than one. Those video posters do not seem to care who they may be offending or insulting. Since these videos, along with many others, can be found online, there are many who have just gotten used to seeing them. Although you may think that it is funny to tell jokes concerning people of another race, there are many internet viewers who would take the information to heart. Some would not only be hurt by your video and your words, but some would be furious. Most likely furious enough to give your video a bad review or leave negative comments for everyone to see.

As previously mentioned, no one can tell you what type of video you can make and upload to an online video website. If you wish to make and share a video that may be considered offensive to a particular group of people, you are urged to air on the side of caution. In the event that you still wish to post your video on an online video website, you may want to consider posting a viewer warning. If unique warnings labels or symbols are not allowed, you will want to post a warning in your video title. This may help to ensure that your video does not get viewed by those who may take offense to it. Not only will you be protecting yourself, but you may also be protecting an internet user from seeing content that they wished they never watched.

Using Social Networking Websites to Promote Your Online Website

Do you own or operate your own website? With the rising popularity of the internet, there is a good chance that you do. A large number of internet users run their own personal websites, but others run their websites as a way to make money. Of course, any website owner wishes to promote their online website, but those who rely on their websites for income are more willing to do so. Whichever type of website you have, did you know that you could help to promote it with online social networking websites?

If you are wondering how and why you should use social networking websites to promote your online website, you are not alone. A fairly large numbers of internet users aren’t even sure what social networking sites are or how they work. Online social networking websites are like online communities. They give internet users an easy and fairly safe way to get together. Many social networking websites are designed to make it easier for you to search for and make contact with other internet users, especially those that you have something in common with.

With a fairly large number of social networking websites, including MySpace, having over a millions users, there is a good chance that you could not only make new friends, but find internet users that would be interested in visiting your online website, especially if that website is your personal website. When joining an online networking community, you should be given your own profile page. On this page you could not only describe yourself, but also your online website. By mentioning what your personal online webpage is all about and providing a link, you should receive a number of new visitors.

As previously mentioned, social networking websites can benefit all website owners, but especially those who are looking to make a profit with their websites. This can be done one of two ways, by selling something or by relying on revenue from advertising. If you have a website that selling products or services, you may find it a little bit easier to use social networking sites to your advantage. This is because, if you wish, you could do product or service spotlights. Each day, week, or month, you could showcase one of the products or services that your website sells. This could either be done right on your profile page or on a blog page, which is provided by most social networking websites.

If you are using your online website to make money with advertising programs, such as affiliate programs or Google Adsense, you may need to approach social networking websites in a different matter. Since you will not necessarily have a particular product or service to focus on, you will need to approach these websites as if they were personal websites. If your website discusses being a dog owner, it may be a good idea to state your love for dogs in your profile. After doing so, it would be acceptable and not necessarily considered spam to add a link to your online website. As with all other types of online websites, social networking websites should help to increase the number of page views your website receives. In most cases, more page views mean more clicks which means money for you.

As you can easily see, there are a number of different ways that you can promote your online website, no matter what type of website you have or what you use it for. By keeping the above mentioned points in mind, you should be able to see an increase in your page views, in no time at all.

The Subservient Chicken

Created for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group, the Subservient Chicken is a viral marketing promotion of Burger King’s line of chicken sandwiches.

The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a user’s input, showing pre-recorded footage and appearing like an interactive webcam. The takes literally the advertising slogan "Get chicken just the way you like it".


There are more than a hundred commands the chicken will respond to, including:

· Michael Jackson dance moves such as moonwalk
· River dance
· The elephant
· Lay an egg
· Walk like an Egyptian
· Yoga
· Rage
· Spank
· Taco Bell
· Fight

When told to do anything the Subservient Chicken thinks is offensive, like perform sex acts or take off his mask, the chicken walks up to the camera and shakes a scolding chicken finger in disappointment. If he is told to east food from rival fast food places like McDonald’s he approaches the camera and places his finger down his throat but when told to eat Burger King he has a more positive response. The chicken responds to the command “smoke crack” by smoking but when told to “smoke a bong” he waggles his finger scoldingly.

Burger King’s Chicken Fights campaign was introduced quite sometimes back. The two cockfighting chicken characters are modeled off this chicken. There seems to be no end to the variations on the theme from Burger King. There has also been a lot of criticism leveled at the chain about the Subservient Chicken but for now it looks like Burger Kind is crying all the way to the bank.

A successful viral campaign isn’t always in good taste… maybe that’s what makes them so tasty.

Affiliate Marketing through Craigslist

Craiglist is an extensive online community which has a great deal to offer to users of this community. With approximately four billion page views per month it should come as no surprise that Craigslist can offer a wealth of financial opportunities to savvy Internet marketers who know how to capitalize on the popularity of this website. Affiliate marketing is one of the ways knowledgeable Internet marketers can expand on the profitability of their websites. Craigslist provides wonderful opportunities for both ecommerce website owners seeking affiliates to market for them as well as those who are in the business of affiliate marketing who are looking for new opportunities to market for another business. This post will provide an explanation of affiliate marketing and will also provide information on how Craigslist can be used to either find affiliates or affiliate opportunities.

What is Affiliate Marketing?

Affiliate marketing is essentially a marketing campaign in which the business owner only pays the affiliate based on performance. Unlike conventional marketing campaigns where the business owner pays for the advertising regardless of the results produced by the advertisements, in affiliate marketing the business owner only pays when a specific result is achieved. Affiliate marketing usually takes place in the following three forms:

* Pay Per Click
* Pay Per Sale
* Pay Per Lead

In a pay per click affiliate marketing campaign the affiliate places a coded link on their website and each time a visitor to their website clicks through the link to the sponsor’s website, the affiliate receives a sum of money. The amount of money they receive is based on an agreement between the sponsor and the affiliate. This amount can be cents, dollars or even a fraction of a cent. In a pay per sale campaign the affiliate is not compensated when the visitor clicks through to the sponsor’s website unless they also make a purchase when they click through this link. Again the amount of money the affiliate receives will depend on a pre-determined agreement and may be a specific amount or a percentage of the sale. In a pay per lead program the affiliate receives monetary compensation when a visitor clicks through the affiliate link and performs a specific action such as registering at the sponsor’s website or requesting additional information.

Using Craigslist to Find Potential Affiliates

Business owners who are interested in finding affiliates to promote their website may use Craigslist for the purpose of finding these affiliates. It may seem logical to post affiliate opportunities in the jobs section of Craigslist but it is important to note that this is against Craigslist’s job posting policies. Review of the policy for posting jobs on Craigslist will verify these requirements. Therefore those who are interested in finding affiliates will have to take advantage of other areas of Craigslist to find affiliates.

Visiting discussion forums related to your business may be one way to find potential affiliates. However, when using the discussion forums, care should be taken to avoiding spamming the discussion forums with links to sign up for your affiliate program. Such spamming techniques are likely to not be taken seriously by potential affiliates and may incur more severe penalties by Craigslist moderators. The best way to find potential affiliates is to make logical contributions to discussions and get to know other participants offline or to include a link to more information on your affiliate marketing program whenever you post.

Using Craigslist to Find Opportunities for Affiliates

Those who generate a profit from acting as an affiliate for others can find new affiliate opportunities through Craigslist. Although posting these opportunities on the job boards are prohibited it is possible for advertisements of this nature to appear either because the original poster was not aware of the restrictions or because they deliberately ignored the restrictions. These types of advertisements are likely to be removed when discovered but they may exist for a short time without being noticed.

Those who act as affiliates can also find potential leads by placing advertisements in the services section or the resumes section. They may also find potential leads by networking with those in the discussion forums.

Ways To Improve Sales Through Your Website

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your sales letter, not to your whole audience.

The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it's a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. "click the button to buy now!").

Sell Your Products on MySpace

When most people think of MySpace they believe it is merely a community for individuals to make friends or reconnect with old friends but MySpace can offer more to savvy Internet marketers who know how to network effectively on MySpace. Although MySpace is intended to be a noncommercial community and commercial websites are strictly prohibited there are some opportunities to advertise and stimulate sales through MySpace. Lets explore the feasibility of advertising on MySpace, the terms of service on MySpace and how MySpace members can avoid being viewed as dreaded spammers by other members of the community or by MySpace administrators.

Advertising on Your MySpace

According to the MySpace mission statement, the community is meant to be a noncommercial one. However, this statement refers to the individuals’ pages created and maintained by members and not the website as a whole. In fact MySpace is a commercial website with banner advertisements running on many of the pages and other advertisements appearing in sidebars and other locations. These advertising opportunities are open to the public and anyone who is interested in advertising in these areas is urged to contact MySpace directly for more information. This type of advertising is worthwhile for business owners who have products or services which may appeal to the members of the community.

While advertising on individual websites on MySpace is prohibited by the terms of service there is sometimes room to market products one ones website without violating the terms of service. Although many visitors to MySpace have encountered websites which are blatant advertisements, this practice is not recommended because, if discovered by MySpace administrators, it may lead to the individual being banned from the community. However, consider an example where a link to an ecommerce website selling sunglasses is placed in answer to a question of, “What is your favorite type of sunglasses?” The link certainly provides a relevant answer to the question and does allow visitors to the website to learn more about the member. Whether or not this considered as advertising is a matter for MySpace to determine but it is likely they would not consider this advertising although those who follow the link might end up making a purchase.

Avoiding the Spam Pitfalls on MySpace

MySpace reaches a large audience each day and this large audience might tempt some to try to advertise to all of these members and visitors at once. Unfortunately this sometimes can be construed as spam. Therefore, precautions should be taken to avoid actions which might be considered spam by other members or the MySpace administrators.

Lets study an example of the potential for spam, consider a MySpace member who is very excited about the cosmetics line they sell. This member might really believe in the products and think they are so wonderful that everyone should learn more about these products. However, if this user then begins systematically going through MySpace searching for all users who mention anything even remotely related to cosmetics and then places a comment on their website directing them to a link to more information about these cosmetics this would likely be considered to be spam. The member may think their actions are harmless but the members who receive these comments and the MySpace administrators may disagree.

"Folksonomies" - a New Viral Marketing Tool

A new consumer phenomenon is called "tagging" or "folksonomies" (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.

Here's how tagging works. Using sites such as del.icio.us - a bookmark sharing site – and Flickr - a photo sharing site - consumers are collaborating on categorizing online content under certain keywords, or tags.

For instance, an individual can post photographs of their iPod on Flickr and file it under the tag "iPod." These images are now not only visible under the individual user's iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword.

Tagging is catching on because it is a natural complement to search. Type the word "blogs" into Google and it can't tell if you are searching for information about how to launch a blog, how to read blogs, or just what. Large and small sites alike are already getting on to the folksonomy train. They are rolling out tag-like structures to help users more easily locate content that's relevant to them.

Although tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on the pulse of the American public. Start subscribing to RSS feeds to monitor how consumers are tagging information related to your product, service, company or space. These are living focus groups that are available for free, 24/7. Folksonomy sites can be also be carefully used to unleash viral marketing campaigns - with a caveat. Marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services.

Humor Turns E-Mail Viral

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouth e-mail techniques to sell their products.

The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.

The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies… in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.

They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.

Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland has used the edgy strategy of making light of what’s serious… and it works.

I’d guess that most people who own a computer have seen that picture… and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.

Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.

Promoting Your Business through Craigslist

Craigslist can prove to be an excellent avenue for business promotion. Whether an individual has a small business which they operate on a part time basis or a thriving business which has become a time consuming endeavor, Craigslist can help the business to increase in profits and popularity. The two main components to successfully promoting a business on Craigslist include reaching the target audience and running a marketing campaign which will appeal to this target audience.

Reaching Your Target Audience on Craigslist

Promoting a business on Craigslist doesn’t have to be a difficult process. However, it is not necessarily automatically easier than promoting offline either. Promoting your business through Craigslist does have some similarities to the process of promoting your business offline. The main similarity is that the business promoter must do their research to find out who is their target audience.

Even the most well thought out and innovative marketing campaign will falter if it is not reaching the intended audience. This is why it is so important for those who are trying to promote their business on Craigslist to be sure they categorize their advertisement correctly to ensure their intended audience will receive the intended message. The majority of posts on Craigslist are available free of charge with the exception of job listings in New York City, Los Angeles and the San Francisco Bay area as well as brokered housing listings in New York City. Therefore small business owners can take advantage of the free posting on Craigslist to reach their target audience in a number of different locations.

Consider an example of a company offering moving services in Portland, Oregon. A small moving company that is relatively new might want to take advantage of the free advertising available on Craigslist. To have the best opportunity to reach the target audience the company should place a services offered posting under the labor and moving category for the counties in which the services are offered. Placing the post this way makes it far more likely to reach an audience of those who are planning a move in the desired county than it would if the same exact advertisement was placed as a job advertisement under the category of government jobs in a county in New Hampshire.

Besides being free for most postings, Craigslist offers additional benefits. The most significant benefit is a large audience. Craigslist receives over 4 billion page views per month. With such a large audience it makes it possible for those who post on Craigslist to reach a large audience. However, as previously mentioned, care should be taken when placing the post to categorize the advertisement correctly to ensure the advertisement is reaching the target audience.

Effectively Marketing on Craigslist

Marketing effectively on Craigslist is not very different from marketing effectively in other forms of print media. One of the most important elements of an effective marketing campaign on Craigslist is professionally written copy that appeals directly to the target audience. Hiring a freelance writer skilled in writing sales copy is an excellent idea in this situation. The business owner might be quite knowledgeable about their business but they do not likely have the skills necessary to convey the purpose of the business while also effectively convincing those who read the posting to perform a specific action. The specific action may include visiting a website and making a purchase, requesting additional information about the products or services or performing some other desired action such as visiting a traditional store or place of business.

The other component to marketing effectively, as previously mentioned, is placing the advertisement in the correct section of Craigslist. Categorizing the advertisement correctly is important but it is also important to place the advertisement in the right physical location. Products and services which are only offered in a limited area such as a particular city or county should be advertised in these exact locations. However, those who offer products via a website might consider placing their advertisement in all of the location to which they are willing to ship their products.

What Works & What Doesn't in Viral Marketing

Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today's ultra-permission-based world. Especially when you tell visitors nothing about their friend's or family’s privacy in the space directly next to the e-mail form.

A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else.

What absolutely will not work:

Suggesting that e-mail recipients forward your message to their friends and family will not work. Adding a line at the bottom of your e-mail that reads “Please feel free to forward this message to a friend” is more likely to get it deleted than forwarded.

What absolutely will work:

Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work.

Relevant or timely information, research, or studies that are included in your e-mail might encourage the recipients to share with their family and friends. Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding.

Jokes and cartoons are almost always forwarded to everybody that the recipient knows. Why? Because they are entertaining and entertainment is meant to be shared.

A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient eager to share it.

Oops! Almost forgot one really important thing….You can craft a brilliant e-mail following all the rules, but if a consumer visits your site and has an experience less that what was promised, you are going to achieve viral marketing, alright…the bad kind. So be certain that your product or service is ready and is as advertised.

Web Design Elements You Should Avoid Having on Your Site

As a website owner, you should design your websites to give your visitors the greatest ease of use, the best impression and most important of all a welcoming experience. It doesn't matter if you had the greatest product in the whole world -- if your website is poorly done you won't be able to sell even one copy of it because visitors will be driven off your website by the lousy design.

When I'm talking about a "good design", I'm not only talking about a good graphical design. There are many components which contribute to a good website design -- accessibility design, interface or layout design, user experience design and of course the most straightforward, which is graphic design.

Here are some of the elements that I think should be a no-no on your website:

1. Background music

Unless you are running a site which promotes a band, a CD or anything related to music, I would really advise you to stay away from putting looping background music onto your site. It might sound pleasant to you at first, but imagine if you ran a big site with hundreds of pages and every time a visitor browses to another page on your site, the background music starts playing again. If I were your visitor, I'd just turn off my speakers or leave your site. Moreover, they just add to the visitors burden when viewing your site -- users on dial up connections will have to wait longer just to view your site as it is meant to be viewed.

2. Extra large/small text size

As I said, there is more to web design than purely graphics -- user accessibility is one big part of it too! You should design the text on your site to be legible and reasonably sized to enable your visitors to read it without straining their eyes. No matter how good the content of your website or your sales copy is, if it's illegible you won't be selling anything!

3. Popup windows

Popup windows are so blatantly used to display advertisements. I will just close them on instinct every time each one manages to pass through my popup blocker (yes, I do have one like many users out there!) and, well, pops up on my screen. Imagine if you had a very important message to convey and you put it in a popup window that gets killed most of the time it appears on a visitor's screen. Your website loses its function immediately!


Hopefully, you will be able to compare the above against your own site as a checklist and if anything on your site fits the criteria, you should know it's high time to take serious action!

Make It Easy To Buy From Your Site

Convincing your prospects to purchase from you is a hard job, but have you ever thought that you're making the process twice as difficult for both parties if your prospects are convinced but don't know how to buy from you? No matter how good you are at convincing your prospects, they won't buy if they find the process cumbersome.

First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a check. The more options you offer, the better your chances of covering your prospects' desired payment method. After all, it wouldn't make any sense to sell hard to a prospect only to find that they won't be able to pay you when they want to.

On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident to buy from you. How about after sales support? Who do they contact when they have problems after purchasing?

Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects' confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximize your profits!

Who Is Your Audience?

Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more.

What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.

Take your audience's emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.

When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site's general theme.

Try to sprinkle colloquial language in your sites sparingly where you see fit and you will create a sense that your audience is on common ground with you. This in turn builds a trusting relationship between you and your audience, which will come in useful should you want to market a product to your audience.

Using Online Video Websites to Promote Your Blog

Blogs have literally taken in the internet by storm. It seems as if just about everyone has a blog. Blogs are so popular that it there is a good chance that you have one. While blogs are nice, it is sometimes difficult to get them seen. Many blog owners, maybe even yourself, are unsure how to go about generating more internet traffic. Luckily for you and me and other blog owners, there are various ways to increase the number of page views.

The first step in getting traffic to your blog is to make sure that you have an interesting topic. If you are writing about your personal experiences, you may find that not everyone wants to read about them, that is unless you lead an adventurous life. However, if you blog on a wider range of topics, such as working from home, saving money, or being a good partner, you are likely to get a bigger group of audience. This is because more internet users, especially ones that you do not know, would be more willing to read information on these topics, rather than your daily adventures or lack of adventures.

Once you have found a topic that you would like to write about, you will need to start creating your blog, if you haven’t already. When making your blog it is important that you write content that will be useful to your blog’s general topic. It is also important to include lots of content. Content is what most search engines use when picking up websites. In the event that your blog gets indexed by a search engine, you will find that your blog’s traffic should automatically increase. This is because a large number of internet users use search engines to find what they are looking for.

Although a high search engine ranking may help to increase the amount of traffic your blog gets, it is sometimes difficult to achieve. Most individuals do not go further than the third or fourth page, when looking at search engine results. This means that if your blog is not considered to be high ranking, you may not get the results that you were hoping for. However, this does not mean that you should give up. Instead, it simply means that you just have to find another way to promote your blog.

One of the many other ways that you can go about promoting your blog is through the use of online video websites, particularly the ones that are free to use. Online video websites are websites that allow internet users to upload videos that they have created. Once uploaded, these videos can be viewed by thousands, if not millions, of internet users. If you are looking for a fun and low-cost way to market your blog, look nowhere else but online video websites.

Before uploading your video, to an online video website, you will have to make your video. When making your online video, it is important not to make your video sound too pushy or like spam. It may be a good idea to state the purpose of your blog and what can be found there. You may also want to record yourself or someone else visiting your blog to showcase your blog’s features. You could also take still shots, also commonly known as screen shots. These shots will allow you to post pictures of your blog pages. Having those pictures float through your online video is a great way to show internet users what your blog is all about.

Once you have finished making your video, you will need to upload that video to your computer. Once your video is saved, upload your video by following the uploading directions for each online video website that you would like your video or videos to be uploaded to.

It is important to note that you are not guaranteed to see an increase in your blog’s traffic, but why not at least give it a shot? With most video websites being free to use, there shouldn’t be any risks associated with incorporating your blog into your next online video.

What You Need To Make Your Own Online Videos?

When it comes to using online video websites, most internet users only view the videos that are available. Do you know that you can do more than that? A large number of online video websites will not only allow you to view videos, but to make and to share you own videos.

Making and sharing your own videos, sounds exciting doesn’t it? If it does, I guess you would want to get started right away. However, before making plans for your next online video, you should think about how the process works. This is important because it tells you what type of equipment you will need to get started.

Before uploading and sharing you newly created online video, first you'll have to shoot it. To do this, you need a video recording equipment. Video recording equipment can include camcorders, webcams, cell phones, and / or digital cameras. If you are looking to produce a quality video, you may want to think about using a camcorder or a webcam. Cell phones and digital cameras will work, but many only provide you with a limited amount of recording time. In addition to a limited amount of time, not all digital cameras and cell phones record sounds. Although these sounds can be added in later, it may be time consuming.

Once you have created your online video, you will need to find a way to upload it to your computer. Most recording devices, including camcorders, webcams, digital cameras, and cell phones will come with the necessary equipment. This equipment often includes computer cables. Once you hook your recording device up to your computer, your video should begin to load. However, for this to be done you will need to have movie making software installed on your computer.

When it comes to movie making software, you will likely find that your computer already one. Most computers, especially ones made within the recent years, have the software programs preinstalled. If your video does not automatically load, once your recording device is hooked up to your computer, it may be a sign that your computer does not have a movie making program. If this is the case, you will need to purchase some. Movie making software programs can easily be purchased online or from a wide variety of different retail stores.

Once your video has been loaded onto your computer and recognized by movie making software, you have a number of different options. If you are satisfied with your video, as it is, you can save it and then move on. If you would like to make alterations, now would be the time to do so. Depending on the type of moving making software you have, you should easily be able to edit your video. This editing may include, but not limited to, deleting scenes, adding captions, and the adding of music. Once you have made all of your edits, you will need to save your movie.

The final step to making an online movie is to find an online video website that you can upload your video to. Popular online video websites including YouTube and Google Video; however, you can find additional sites by performing a standard internet search. After you follow the directions, provided by each individual online video website, your video should be displayed for the rest of the world to see.

Getting Yourself Noticed on MySpace

Getting noticed on MySpace is very similar to getting noticed in real life. Those who want to create a great deal of interest in their MySpace website should create an appealing website, offer something unique to visitors and make a concerted effort to meeting others on MySpace. Additionally, MySpace members should optimize their website for keywords they wish to be associated with to ensure other members will find their website when searching for these keywords.

Creating an Appealing Website

The most important step to being noticed on MySpace is to create a website which is both aesthetically appealing and interesting to visitors. This is necessary because otherwise, members are not likely to spend a great deal of time visiting your website. Those who find your website will likely only spend a few moments on your website if you use garish colors or fonts which are difficult to read.

Conversely, websites which are designed to be appealing to the eye are more likely to hold an audience’s attention. Likewise websites filled with useful information related to a particular subject are much more likely to be interesting to visitors than websites which do not offer much useful information and are not really focused on a particular subject.

Offer Something Unique

A MySpace website can get noticed by offering something unique. Websites which are created with the help of a template can seem somewhat boring and may not really stand out among other websites on the community. Try investing in an original design to attract more interest on MySpace. More advanced website design on MySpace requires basic knowledge of HTML. Information on this subject is readily available in a number of locations. Those who are interested in learning more about HTML to create a more interesting MySpace website can find useful information on the Internet or in books. This information can be used to design a MySpace website in a way that will be unique and attention grabbing.

Those who do not have any design skills or the desire to learn about website design can still find a way to offer visitors a unique website experience. Websites which are designed with templates can still stand out by providing unique content. Members who are able to provide in depth information on a particular subject or a unique take on a situation in their blog can help themselves get noticed on MySpace.

Meeting Others on MySpace

Another way to get noticed on MySpace is to visit other members’ websites and place comments or send messages to these members. They will be more inclined to seek out your MySpace website if you left a message on their website than they would otherwise.

Those who make an effort to meet other members of the MySpace community are much more likely to attract a greater interest in their own website. The concept of friends on MySpace includes those who visit your website. Besides commenting on the websites of other members, MySpace users can also promote their MySpace website on other Internet locations. Including a link to your MySpace page in the signature line on discussion forums is just one way to promote your website.

Optimize Your Website on MySpace

Another way to create a greater interest in your MySpace website is through search engine optimization (SEO). This includes incorporating relevant keywords into your website in the hopes of making your website one of the first ones noticed by members who search for particular keywords. This not only helps to get a website noticed on MySpace but makes it much more likely that the website will be noticed by members of the target audience. Those who are searching for information on particular keywords featured on your website are those who are also more likely to be interested in the content of your MySpace website. The SEO step is very important for those who want to attract a particular audience but for members who are just interested in making a large number of friends through MySpace, SEO is not really necessary.