If you've been running AdSense ads on your site for quite a while and you feel that you aren't making as much cash as you could, in 99.99% of cases you're right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click through rates.
There are many ways to turn traffic into AdSense traffic and here is a short list of them with a description for each.
The first thing that you need to do is tune up your site's contents. While for some people this isn't an option (if you're running a forum for example it's a lot harder) most people can make their AdSense sites veritable cash cows.
To begin, you should find out what your site's keywords are. This is a basic technique in SEO (search engine optimization) known as keyword density verification. A good tool for this job is SEO Density Analyzer.
You should then take this list of words and search the Overture Search Inventory or Google AdWords Sandbox to find out what other words could be doing better then what you currently have.
From that point on try to keep your site focused on the things that appear mostly in the keyword suggestions you receive. Try to include those keywords, or at least some related keywords as often as you can in the links on your site.
Because of the way Google AdSense works this is a sure way to increase your earnings because you'll get better ads in your AdSense banners, similar to how you would get a better Google PageRank.
It's also important that you continuously add new pages to your site. This is very important, as the more pages you have, the higher the chance is that you'll get more hits on your ads.
It's also very important that you choose the appropriate formats for your AdSense banners and the best locations for them. While this is a much wider subject you should generally know that the top three Google AdSense formats are: 336x280 large rectangle, 300x250 medium rectangle and 160x600 skyscraper.
Make sure you choose the appropriate colors for the ads, as making them too different from your site's content (or just different in a bad way) is sure to make visitors regard them as banners which have nothing to do with the site itself.
Make sure these ads are positioned where they'll generate the highest amount of profit. Most times, that location is said to be right before the beginning of your site's actual content.
On pages with a long text body, you might find skyscrapers to do better, simply because users get exposed to them for more time. Also, for sites with news or similar items, you might find a good position to be at the bottom of your content, because that's when people are finished reading your story and are looking for something else to do.
You should use more AdSense units if you have a lot of text on your page. Just make sure not to overdo it because you might find that you will get a lot lower CTR and lower revenues than you were getting in the first place by employing this technique inappropriately. You can add as many as three units, so use them wisely.
There's a Google AdSense Preview Tool that will let you visualize what ads would get served on your page and it can come in very handy as a testing mechanism.
Just make sure you respect the AdSense policy regarding click fraud. As a pointer you could place a picture next to your adds, just make sure to leave some room in between in order to make sure this isn't regarded as encouraging visitors to click the link.
Of course there are more ways to increase AdSense traffic from your site, but these should serve as a good starting point for income maximization.
Tuesday, July 29, 2008
Turning Traffic into Adsense Traffic
Monday, June 2, 2008
The Disadvantages of AdSense
As AdSense becomes the most popular publisher program for Price per Click advertising, flaws and disadvantages still exist. Since its inception advertisers have chosen to advertise in search because they felt that visitors would be less targeted. This is a genuine concern and one that makes perfect sense. If you are visiting a website, and notice an advert then the chances are you are not particularly concentrating on its content.
AdSense has also become so popular that people can distinguish them from other adverts. Therefore people may choose to ignore them without even paying them a thought. This has been a hot topic discussed by Bloggers and one that could contain a lot of truth. Many have blamed Google for this, and their decision to include text that says “ads by Google” beneath the advert.
Many publishers also fail to ever gain the revenues they anticipated when starting the program. Those only gaining 30 – 40 visitors a day to their website would be unlikely to earn even one dollar a day. Many advertisers talk of rates such as 1.5%- 5% for traffic to click conversion, whilst only gaining around $0.10 per click. The maths doesn’t work out great, but you can hardly blame advertisers or Google if you are not bringing enough traffic. The key is to bring targeted traffic to your website that are likely to click on adverts, however it is said that it may be easier on other programs which allow figures such as 75% share of advertising revenues for publishers.
Another disadvantage in AdSense is that it has almost become tacky. Its appearance on websites that generally appear to be designed in a DIY fashion has lead people to associate them inextricably. This can only be tackled through AdSense evolving to be more attractive to the bigger brands, whilst those who currently use AdSense are restricted.
Google AdSense also has to tackle the issue of click fraud which is anticipated to count for over 15% of click through rate in content. This has meant that advertiser’s who have been particularly affected, have moved away to other programs or have restricted their advertising to search.
This has meant that there is less competition in content and therefore smaller revenues for publishers. Publisher’s who previously had high yielding ads, are now having to alter their content to ensure they get any adverts at all. This has largely been the fault of the publishers themselves however the issue is one that; if not addressed could bring AdSense to its knees.
Google AdSense also has the disadvantage of not paying enough for their search program. Other similar programs pay higher rates, and if publishers decide to go elsewhere then problems will occur for advertisers and publishers alike. Although Google fail to pay enough for search another major problem with AdSense is that it does not have a powerful database of graphic adverts. Many advertisers prefer showing graphically drive advertisements, however this has yet to materialize. As several other programs exist for PPC graphic distribution problems could occur.
Whilst this may not be a problem for all publishers, many complain that the adverts within their site do not change, so their repeat visitors fail to see fresh adverts so therefore fail to visit them. This is a problem which could be addressed through making adverts rotate. However if adverts rotate then how will that be linked with advertisers paying a rate per click? These are all problems which Google has to address to ensure that AdSense remains the market leader.
Adwords on the other hand also has major advantages, and remains the best in the market. It’s CPC rates can be chosen by the advertisers so that even when they feel that they are not getting the results they expect they can lower their prices whilst still using the service.
Whilst many issues remain with AdSense the program still remains the most popular amongst publishers, whilst Google Adwords remains the most popular amongst advertisers; with a database of over 140,000 Adwords will remain on top for the time to come.
Thursday, May 15, 2008
Google Adsense Click Report Does Not Correspond to MyBlogLog Statistic Report
Why sweat the small stuff as the my earning from Google Adsense is not significant yet, this is what I tell myself every time I compare the Google Adsense Click Report / Advanced Report with the statistics provided by MyBlogLog.
I am not sure whether there are people out there experiencing the same thing. The difference is quite a lot sometimes. There is even a case whereby MyBlogLog shows 9 clicks in a day, but Google Adsense Click Report shows only 5 clicks. Sometimes, clicks shown in MyBlogLog are not shown in Google Adsense Report at all! I admit that this is very disheartening. I have once given up my faith in Google Adsense.
If you guys are experiencing the same thing, mind sharing with me what makes this huge difference and what shall I do to clear up the air?
Thursday, May 8, 2008
The Exciting New Frontier Of Professional Blogging
Professional blogging is a very new idea with a lot of potential for entrepreneurs who have insight, drive, and a basic understanding of today's innovative web technology. The ranks of so-called pro bloggers are still quite small, and there are very few people who make their living entirely off of their blogs. However, every day there are more and more people who have managed to turn their weblogs into cash cows that supplement their income. The number of pro bloggers is growing by leaps and bounds, but it is difficult to say whether this trend will continue.
Many bloggers dream of entering the sphere of professional blogging. There are very few people who happily devote an hour or more each day to their blog without at least occasionally wishing that they could earn some kind of financial reward for all of their work. Several models exist for making money with a blog, the most popular being to sell advertising space through Google's AdSense program or directly through a company that wishes to reach the demographic that your blog appeals to. However, there are very few people indeed who can make a comfortable living just by selling space on their blog sidebars.
A lot of the people who read weblogs are bloggers themselves, in part because of the fact that the people who use blogging technology on a daily basis are most likely to be interested in what other writers are doing with the medium. This fact begins to explain why the people who succeed in the world of professional blogging are mostly people who have devoted themselves almost entirely to learning about, talking about, and writing about blogging. More than any other topic, pro bloggers turn their attention to the phenomenon of blogging itself. A lot of pro bloggers make the topic of blogging the stunningly self-reflexive ongoing focus of their blogs.
Of course, professional blogging is destined to become much more complicated in the future than it is today. In the current moment, pro bloggers who attract the largest audiences and make the most money are mostly concerned with investigating the blogging movement and with offering advice to amateur bloggers. However, as the kinds of people who regularly read blogs changes, and the demographics of bloggers expand and diversify as blogging software becomes more user friendly, it is very likely indeed that the world of pro blogging will begin to reflect these changes. Indeed, it is very difficult to predict exactly what kinds of blogs will be reaping the greatest financial rewards five or ten years down the road. The world of pro blogging is one of constant change and flux, which is part of what makes it so exciting.
Thursday, April 24, 2008
Google Adsense: Having Multiple Sites For One Account and Buying Google Adsense “Secrets”
Is it Possible for Me to Have More Than One Site For My Google Adsense Account?
Yes. In fact, the more sites you have displaying Google Adsense ads, the more money you will make. You don’t even have to notify Google of the new sites. Make sure though, that any new site you add conforms to Google Adsense Program Policies, because if your account gets terminated for any reason, you would not be able to display the Google Adsense ads on any of them.
All you have to do is copy and paste the same ad layout code you previously copied and pasted to your original site.
The same rules apply when adding an Adsense for Search box to your new site. Simply choose all the parameters from the choices displayed, copy the code to the new site or new pages within the old site. As in the beginning, Google’s webcrawler will detect the code and you’re all set.
Will It Help Me to Buy Google Adsense “Secrets” E-books and Reports?
As with any money-making venture, there are pitfalls, pros and cons and some outright cons. As popular as Google Adsense has become, it’s no surprise there is a wealth of information for sale. Try it. Google Google Adsense and you’ll see what I mean. There are those promising they make thousands and thousands of dollars a month from Google Adsense and they are willing to share their “secrets” with you – for a price.
The fact is Google Adsense will tell you everything you need to know – for free. They have a support site that covers virtually everything you would need to know about the program and experience will teach you the rest, although I admit I have seen a couple of interesting books on amazon.com.
There are a lot of people out there in cyberspace who will gladly answer your questions for free and there are many forums where you can post questions. You can even email the Google Adsense Support Staff if you have questions that their Support Site doesn’t answer.
Experience will probably be your best teacher anyway. And the good news is the Google Adsense program makes that experience painless in that you have nothing to lose. So just take a chance on yourself for now. Learn everything you can to maximize your earning potential.
Tuesday, April 8, 2008
I Just Received My Google Adsense PIN
I just received my Google Adsense PIN. It took exactly 3 weeks to arrive from the date I requested the PIN.
The PIN is printed on a PIN mailer, which is a white 4.5 x 6 inch postcard.
Here is how the PIN mailer looks like:


But you wonder why do you need a PIN for Google Adsense? Find out more from my previous post "Google Adsense: Do I Need a PIN number for Google Adsense?".
Monday, March 31, 2008
Google Adsense: Do I Need A Pin Number For Google Adsense?
When you accumulate $10.00 in earnings, Google Adsense will send you a Personal Identification Number (PIN) to the payment address you supplied when you signed up. This is just another security precaution that Google Adsense has in place to protect their publishers but it is important.
Once you’ve been mailed a PIN number, your account payments will be on hold until the PIN is entered in your account. You can still have access to your account and earn money; you just won’t be paid until the PIN is entered. If it hasn’t been entered within 180 days from the initial issue date of your PIN, your account will be disabled and your earnings will be refunded to the appropriate advertisers.
To enter your PIN after you receive it in the mail:
1. Log in to your AdSense account at https://www.google.com/adsense
2. Click the My Account tab
3. Continue to the Payment History page
4. Click the Please enter your PIN link
5. Enter your PIN and click Submit
You’re now well on your way to receiving your first Google Adsense check.
PIN Replacement
If you do not receive your first PIN within 2 - 4 weeks from the initial issue date, you can still request for a replacement. Bear in mind that PIN replacement is limited to 2 times only and that you will need to wait 3 weeks after your last PIN was mailed before requesting a new one.
To request a new PIN:
1. Log in to your AdSense account at https://www.google.com/adsense
2. Click the My Account tab
3. Continue to the Payment History page
4. Click the Please enter your PIN link
5. Click Request a new PIN
Monday, March 24, 2008
How To Change the Country in Your AdSense Account?
I have registered my Adsense account with a Singapore address as I was working in Singapore at the time of registration. I have now transfered back to my home country in Malaysia. So, I was thinking of changing the address associated with my Adsense payment to my Malaysia address.
Here is how you can change your Adsense Payment Address:
In order to change the Adsense payment address, you need to fill out a Change Country Request Form, this is how the form looks like:
It took less than 24 hours for Google Adsense Support Team to respond to your request. After they have updated the new payment address, they will also reset the form of payment and tax information.Therefore, the account will be temporary on hold. In order to remove the hold, you'll need to resubmit your tax information and select your form of payment.
1. To resubmit your tax information:
- Log in your Adsense account at https://www.google.com/adsense
- Click the'My Account' tab
- Click the 'Tax Information' link
- Follow the instructions on the 'Tax Information' page to update your current form , or to submit a new form
2. To select your form of payment:
- Click the 'My Account' tab
- Click 'Edit' next to Payment Details
- Choose the type of payment you would prefer and click 'Continue'
Important notes you should also be aware of prior to requesting a change of country or payment address:
- Adsense account cannot be transferred or sold.
- You cannot have mail from Google Adsense forwarded to another billing address.
- You don't have to update the Adsense code on your pages.
- You don't have to create a new Google Adsense account in order to change your country associated with Google Adsense.
Friday, March 14, 2008
Google Adsense: Learning About the Program and the Most Important Rule
How Does Google Adsense Program Work For Webmasters Wanting to Earn Income?
Advertisers pay Google when someone clicks on their ads which are placed on pages that contain text. For example, if you write content about lawn mowers, you will likely see ads from lawn mower manufacturers and/or retailers on that page. When someone clicks on those ads, the advertiser pays Google and Google pays you. Of course, the advertiser is hoping the person that clicked on the add will actually purchase the lawn mower or whatever they’re offering.
In fact, Google is very strict about the integrity of this process. You are forbidden to click on your own ads. If you do, your Adsense account will be terminated and you might never get it back. You are also prohibited from asking others to click on “your ads”. It makes sense. Why would advertisers want to pay just so your friends and family could click on your ads when no one is really interested in purchasing the lawn mower or subject of the ad.
The good news is that it’s not necessary to “cheat.” Google Adsense is so easy you’ll make more money just going by the rules. Have or write interesting content that will turn up in search engines and you have “targeted” the right people to read those ads. Just think, somebody in Indiana buys a lawn mower and you get a commission!
What Not to Tell Others About the Google Adsense Program – The Most Important Rule
Sympathy only goes so far. Not only is it against the Google Adsense Program Policies but if you rely on friends and family members to click on your ads instead of diligently working the program, you’re cheating yourself – and the Google Adsense Program.
The “help me out” wail may work when your kid is selling outrageously expensive candles for the end of the year school party but it has no place in the Google Adsense Program.
Besides, if you’re asking people to click on your ads, that means you’re not optimizing your site for valid clicks as well as referrals. Why not use that same energy to polish your content and your site. When family and friends ask what you’ve been up to, you can proudly show them your hard work. When they see how excited you are, you’ll see your referral revenue go up.
Google Adsense: How to Apply for the Program and Important Info on Paying Taxes
How to Apply to the Google Adsense Program
Applying for a Google Adsense account is quick and easy for any interested webmaster. Just point your browser to www.google.com/adsense and click on apply. Click on the drop down arrow under account type and select whether you’re an individual or business. If you’re not sure which one to choose, click on the question mark to the left. Next, select your country or territory.
Under website information, it asks for your primary URL. If you have your own website, list it here. If you are using a blogging site such as myblog.blogspot.com then this URL goes here.
Select your website’s primary language. Google adsense supports Chinese (simplified), Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, and Turkish.
Select the product you want on your pages. Adsense for Content means you will have advertising targeted to the content on your pages. For instance, if you write about flooring, you might have carpet ads on your page. Adsense for Search is for you to add a Google search box to your pages. To maximize your Google Adsense earnings, you will want to have both.
After that, it’s just the regular contact information and you’re all set. You should receive an email in 2 or 3 days letting you know if your application is approved.
Do I Have to Pay Taxes on My Google Adsense Earnings?
Google Adsense is required to collect tax information from those who participate in the program. If you’re a business, you’ll need to put your EIN number on your application. If you’re an individual, all you’ll need is your social security number. If you don’t have that information when you initially sign up, you can still apply for the Google Adsense program. But be advised that Google Adsense will withhold payments to you until they receive your tax information.
While Google does not withhold taxes or provide any tax advice, they will send you a 1099 once your earnings reach a certain amount. Of course, if you are a Non-US business and have no activity in the United States, you will not need to provide this information. For more tax information regarding the Google Adsense program, visit the Google Adsense Support site.
Thursday, March 13, 2008
Getting Started With Adsense
A very important element in the rapid adoption of AdSense is that it has been very easy for publishers to get the ads on their site as quickly as possible.
Integrating AdSense in your website takes only a few minutes, and you can be on your way with one or more nicely integrated AdSense ads.
The first thing you need to do is navigate to http://www.google.com/adsense and either apply or log in with your existing account and password. What follows is a page presenting the Google AdSense Terms and Conditions which you must agree to in order to proceed.
You are presented with a report page which you can use to get a detailed status on how your AdSense advertising is doing. This allows you to improve your site's contents and layout to maximize your AdSense earnings.
On the top of your page you also have link to the setup section where you can generate the code that will need to be pasted on your website in order to have AdSense banners on your page.
You can use AdSense for content (the said ads), using a search box or with referrals. Your choice among these options depends on how users will navigate your site.
Finally, there is a "My Account" tab which allows you to set up details concerning your account, payment and tax information.
To add a text ad on your site, go back to the "AdSense Setup" tab and click the "AdSense for content" link. Make sure you have cookies enabled in your browser.
You can make a choice between ad units and link units. The former contain text and / or images concerning a certain site for each unit, most with a detailed description, the latter only contain links to certain types.
Of course, it's a bit hard to know which type you should use so you should probably experiment with both for a while before you decide.
You can also view an example of how the unit will look right on your page. However, you may only use three ad units and one link unit on any given page. This is believed to be a step which Google takes for quality control.
The next step is to choose your ad format and colors. You can basically select any color palette with Google offering some of its own if you don't have the time or skill to create one. You can constantly view how the palette will look through the aid of an example. The one that works best in terms of appearance and revenues will vary with the look, feel and content of a website.
However, your ad formats are limited to a choice of eleven formats. There's an "Ad Formats" link which takes you to a page that lets you see all of these formats, you can then decide which one to best suit your site. However again, this can vary from website to website.
After you finish with customization, you can click "Continue" at the bottom of the page.
You are now presented with a section that titled "AdSense for Content". You can click anywhere in the text that shows the JavaScript required to get AdSense running. This will automatically select all the text in the box.
You can then copy it and paste it into your pages directly. If you use dynamic pages, you should paste this code within your template so as to ensure that it gets displayed on any page of your website. Some advertisers choose not to display Adsense on every page, and this is understandable. An example of this is a company that has adsense, may also have terms and condition which would inevitably provide legal resources which would probably be deemed inappropriate.
What is then left for you to do is to get content on your page (provided you didn't have any already). Google AdSense crawlers will soon visit your site, making sure that the ads displayed are relevant to your site's content.
And you're all done. For a simple page this should indeed be a matter of a few minutes, which is precisely what makes AdSense the choice for so many. Although it is quick, its mass appeal also makes it the best.
What is Google Adsense?
If you look at the Internet a few years back, you'll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.
You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present an ad for whatever company was paying for ads on your space.
But there was one problem with this kind of advertising. It really wasn't exploiting the fact that the ads weren't in some newspaper, but were instead presented over the Internet.
You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car.
While you might, at some later point want to buy a car, but right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.
Well that's also what the folks at Google thought of, so they came up with a killer idea. This is known as Google AdSense, and it's known as a targeted advertising program.
What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, is you just allocate some region of the screen.
You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting ads relevant to the contents of your site.
It's very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.
You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. Now that's bound to happen more often than with a traditional banner because people are actually interested in what's in that banner (otherwise, they wouldn't be on your page would they?).
But, this also does wonders for the people who want to advertise. And it's because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.
This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google takes their cut.
Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality.
An extra benefit is that AdSense advertising is a lot less obtrusive than regular advertising. But this also means you should position the banner better because it's possible that visitors might miss it altogether.
So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.
All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.
The whole process is elegant, simple and effective for anyone in the chain, from site visitors to advertisers, and it's one of the reasons Google are known for their innovation and new thinking.
Sunday, February 24, 2008
How to Explain the Google Adsense Program to Others
We’re not talking about strangers here. For the strangers that visit your site, your content will have to do all the talking for you. But for the people in your daily life, the ones you want to click on your referral button, the ones you want to read and comment on your blog; these are the ones you want to be able to enlighten about the Google Adsense program.
First, excitement breeds excitement. Get excited about your new venture and others will too. Learn everything you can about the Google Adsense program, not only will this increase your earnings, but you’ll be better equipped to explain the mechanics of the program to others.
Show them the money. There’s nothing like a little proof to make a believer out of someone. You don’t have to wait until you’re making thousands per month, although that’s a healthy goal. But even a small deposit in your piggy bank is enough to intrigue most people. Can’t you just count those referrals now?
Tuesday, February 19, 2008
Creating URL Channels & Custom Channels for Your Google Adsense
Create URL Channels
1. Login to your Adsense account and click on the 'Adsense Setup' tab.
2. You will then see a row of links appear beneath the tabs, click the 'Channels' link.
3. Then, select the right subtab for the product: Adsense for Content / Adsense for Search / Referrals and make sure that you are creating a URL Channel rather than a Custom Channel.
4. Click the 'Add New URL Channel' link to create a new URL Channel for each of your domains / subdomains / directory / pages (omit the 'www') into the URL box.
5. Once it's done, URL Channels will start collecting statistics instantly.
Note: URL Channels do not provide historical data prior its activation.
Create Custom Channels
1. Login to your Adsense account and click on the 'Adsense Setup' tab, followed by the 'Channels' link.
2. This time, we are looking at Adsense for Content Custom Channels. So, make sure you are on the right subtab for the product and channel. Click on 'Add New Custom Channel'.
3. Next, name your channels. Google support team suggests to name a channel in the pattern of Page+Location+Ad Format+Color Palette. This can provide precise and useful information when generating your channels report.
4. After you have entered the Channel Name, click 'Add Channels'.
5. Now, go back to 'Adsense Setup' tab and choose Adsense for Content to create your channel-specific ad code.
6. Choose the ad type, ad format, and color palette as usual, then in the Channel section, select the name of the channels you would like to add.
7. Click 'Continue' to get your Adsense ad code.
8. Now, copy and paste the code into your webpages. The channel identifier will start tracking performance of the ad.
Appreciation -
Image courtesy from google.com/adsense/support
Google Adsense: URL Channels & Custom Channels Explained...
Google Adsense provides 2 channels for you to track which Adsense unit earns you the most revenue and how you can use this information to increase your Adsense earning. Channels give you a more detailed analysis as compared to the overall revenue reports. With channels, you can monitor the performance of each site, sections of the site, or even the individual ad units.
URL Channels
URL Channels are used to track ad performance across an entire site, across a subdomain of a site, within directories and for individual pages. You can use URL Channels to tell which of your domains is generating the most revenue and which page or directory of your site is doing well.
Custom Channels
You use Custom Channels to track which ad formats, colors, and placements are most effective on your site. To get the most out of Custom Channels, you shall track every ad unit. This way, you will have a set of reports that aggregates data from all of your ad units which offers you a deeper insight into your site's Adsense performance.
Generating Channel Reports
You can generate reports for all the active channels at any time. To generate a channel report, follow the steps below:
1. Login to your Adsense account, click on the link to 'Advanced Reports'.
2. Select the product you are tracking: Adsense for Content / Adsense for Search / Referrals.
3. Click on the radio button labeled 'Channel data'.
4. Then choose the date range that you are interested in.
5. Next select the channels for which you would like to assemble the report, click on each of the check boxes that you are interested to know.
6. You can group the data by date, channel or both by clicking on the 'Group by' radio button.
7. Now, click the 'Display Report' button to generate the report.
Appreciation -
Image courtesy from http://www.google.com/adsense/support
Google Adsense: How Much Money You Can Make and URL Channels Explanation
How Much Money Can I Make With Google Adsense?
How much do you want to make? How hard do you want to work? And how much time do you want to spend working the Google Adsense program?
These are the questions you must ask yourself in order to answer that question.
Look at it this way: how many business opportunities come your way where the only requirement is hard work and the time it takes to work hard? Not many. Almost any business venture requires some kind of start-up money.
If your total earnings is showing 0.00 after a week, not to worry. Keep reading and learning and working. If however, you’re still showing 0.00 after a month, it may be time to implement some of those optimization tips you’ll find on the Google Adsense Support Site. Play around with the placement of the ads on your site. Consider changing the colors. Look again at the content. Is it interesting?
As with any other business, with the Google Adsense program, the sky is the limit. Work hard. Work smart. Have fun. After all, you’re the boss.
What Are URL Channels and How to Organize Them in Google Adsense
URL Channels allow you to view detailed information about the performance of your Adsense for Content pages.
Suppose you have a blog at discover2earn.com and you also have a blog at bloggerABC.com. It might be interesting and profitable to track which one is getting more clicks. Log in to your Adsense account and click on Adsense for Content. Scroll down until you see Channels and click on manage channels. You may need to scroll up when the next page loads. Under Manage URL Channels you would type discover2earn.com and click on Create New Channel. You will immediately see discover2earn.com in the Active URL Channels dialogue box. Now type in bloggerABC.com in the same channel text box and again click on Create New Channel. You now have two channels and you will be able to track your progress on each channel. You can view channel reports from the Advanced Report page under the Reports tab. Choose Adsense for Content, choose the date range and then select the Channels Data radio button. Choose any number of active channels by holding down the CTRL key. Next click on Display Report. It’s as easy as that.
Besides using Google Adsense Channel to track the Adsense performance, you can also make use of MyBlogLog to track the clicks. Install a small tracking code from MyBlogLog into your blog, and there you go! You can view the daily statistics and what a reader / visitor clicks on your blog as well as where the source come from and what they read.
Monday, February 18, 2008
Google Adsense Profits Mixed In With Affiliate Marketing
Are you a webmaster who needs funds to keep your website running? Or is your website the only way for you to earn income? Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you. With affiliate marketing, you may get a lot of cash pouring into your bank account easily. And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?
Why Affiliate Marketing?
Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site. But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.
Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site. In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site. The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into. This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site. This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.
There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash. Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method. The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money. The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.
Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method, it does on the traffic generated by your site. A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.
What about Google Adsense?
Google Adsense is actually some sort of an affiliate marketing program. In Google Adsense, Google act as the intermediary between the affiliates and the merchants. The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products. These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.
While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences. In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google would place on your site would generally be relevant to the content of your site. This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.
The Google Adsense program compensates the affiliate in a pay-per-click basis. The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount. Google Adsense checks are usually delivered monthly. Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.
So, where do all of these lead us to?
Where else but to profits, profits and even more profits! Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate. For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms. For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites. And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.
Thursday, February 14, 2008
What Are Top Paying Keywords?
In people's search for higher incomes from Google AdSense a lot of AdSense publishers are looking to find those keywords that really bring the best income possible. The higher an advertiser pays for a keyword, the more the advertiser receives when one clicks on a link on their website / blog.
But how can you find such words for your site? Well, the answer to that question depends a little on who you are and what you're prepared to do to get those keywords. But the general good news is that you can indeed find such words if you need them.
Of course, if you can afford such a solution, one of the best ways of getting your hands on those words would be to pay for them. There are specialized companies that do business by finding people good keywords, not only for the purpose of more AdSense revenue but for search engine optimization as well.
Such a service can be found on "Top Paying Keywords" at http://www.toppayingkeywords.com and this is a no-brainer to getting relevant content on your site and increasing your revenue by a whole bunch quickly.
Of course, if such a solution does not work for you, you can ultimately resort to the method of personal investigation. That means you try out keywords by yourself and see which ones work better or worse for yourself.
While you might also be doing this for the first method (paying someone else to get the keywords) it would probably be better than this because you'd at least be narrowing down search to certain items.
While you're trying this make sure to keep using AdSense's 'channels' feature along the way as it can be a very good way of letting you know which sections of your site are generating income and which aren't.
Of course, you can also yield a great amount of help from AdSense's arch enemy Overture. Overture gives you the possibility of entering keywords and finding out not only how much advertisers are paying to get them on your page, but how much people are clicking on the words as well. This service can be found at: http://www.pixelfast.com/overture/
You can also try out a tool called Word Tracker at http://wordtracker.com/. What this tool can do is it tells you how many sites are already using the same keywords. Learn from this lesson and don't try to use the words that a lot of people are already using.
Also, a great aid may very well be found in Google itself. Search Google for any keywords you may wish to include in your pages and look at the results. The results on the left will probably be your competitors (and if they have Google AdSense ads on their page you can bet there are) while the links on the right display ads relevant to your search.
If your search doesn't yield any AdSense results then you might want to reconsider including those keywords in your site.
Make sure you don't use any dead words (words that don't get any links on AdSense other than public ads). That is probably the most important thing you should be doing.
Of course these are only a few methods of getting out of the dead zone and starting to make serious money with AdSense. If you've seen a lot of people with "not so hot" websites generating a lot of AdSense revenue, using these tips can get you right behind them (or in front if you're really smart) very fast. Although if this is the case it is also very important to remember that having the highest paying words does not mean that you make the most money. You have to also consider how many times the advert is clicked on.
Tuesday, February 12, 2008
How Much Money Will I Earn Through Adsense?
If you're looking at Google's AdSense program you're surely asking yourself how much you could make from such a program, and you probably think you can't make as much as you can from traditional advertising schemes.
Google, of course, keeps a great deal of secrecy regarding how much AdWords advertisers pay per each click directed to their site and the same applies for how much AdSense banner holders make from their websites.
While there's nothing official, rumors circulate around the Internet concerning the amount of cash a website can earn by using AdSense. And many people (illegally) disclose how much they have been making with AdSense. There are stories of people raising over one thousand dollars per month using AdSense.
There are also stories of people exceeding $100,000.00 per month but it's a bit hard to believe such stories. The truth to the matter is that if you have a small website and you just want it to support itself, and don't wish to reach your pocket for its maintenance costs you can probably do this with AdSense.
AdSense is also very good for people who host a lot of pages. Even if the said pages don't generate a lot of traffic individually, every click counts and you can earn up with a lot of money by doing this. And that just goes to prove that sometimes quantity matters nearly as much as quality.
There's no telling how much money you're going to make by using Google's AdSense but you can sort of tell for yourself, before actually starting, by taking a few things into consideration.
First, is the amount of visits you get every day. While there's no way to estimate precisely on this, you can generally make a safe assumption that if you have a lot of clicks per day you'll be making good money.
Also, this depends on what exactly your site is about. If your site is about anything popular (music, sex, whatever) you're bound to get a lot of banner clicks. These have a coefficient associated with them, called the CTR (click through ratio).
Basically, what it translates to is that if a large proportion of your site's visitors click the ads you'll be making more money. And the best way to do this is to have some popular content in your site, ensuring the links direct users towards popular items as well.
Then of course, there's the position and number of ads on your website. While you don't want to overdo it, having many links will undoubtedly generate more income for you as a webmaster. Do not however believe, that if you just add a lot of ads in an important portion of your site, visitors could always just skip them (and be assured that many do just that).
There's something between an art and a science to positioning your ads. People generally look in certain places and never look in others, and knowing this a website author and/or webmaster can do a great deal of things to increase his earnings with AdSense.
All in all, the amount of money you make with AdSense depends on many factors. But if you have a site with interesting contents and/or many pages, and if you see a constantly large amount of traffic every day, you can bet you'll be making a lot of money with AdSense.
Even if you aren't in the above categories, AdSense is still worth using because there's very little hassle in setting it up, and many times it can help financially support the site, whilst being a nice bonus to get through the post at the end of the month.
How Adsense Changed the Internet
Ever since Google came up with the master idea, i.e. AdSense; the web has transformed in a variety of ways no one would have ever suspected. Some of these are good changes others aren't.
This is a small exploration of how a brilliant marketing scheme has taken the web by storm. It deals with the changes advertisers and publishers and even website visitors have undergone ever since AdSense has become a daily part of our on-line lives.
Even before AdSense came out a lot of people were advertising through AdWords. It ensured a lot of publicity through getting your site listed at the top in Google search queries. It took away a lot of the pain and price of SEO and the large amount of time you had to wait until you were finally on top. It made launching a website, a realistic way to instant profitability instead of a long term strategy with no immediate returns.
Through the use of AdSense, the possibility appeared of having your ads appear on just about any site on the Internet that has anything that even resembles your company is all about. And so it's for that reason that AdSense has brought a new sense of advertising to the Internet. Before PPC, poorly ranked web pages had to advertise offline to get any real initial exposure.
Companies no longer have to hire expensive professionals to create extremely elaborate advertising campaigns. There are no high costs of running your ads on websites which you have to personally look for.
All you do is to come up with a couple of meaningful words for your business, sign up with Google AdWords and let Google take care the rest of the job. Although it requires day to day management, automation saves significant time for advertisers.
Of course, probably the largest change in the way the Internet works due to AdSense comes from the publishers' point of view. Whereas one would previously have to jump through many hoops to get a website to even support itself, now people are making fortunes off their sites. This leads to motivation for content, and resources for web surfers.
That generally means site publishers have to worry more about what content lies on their site, and the overall way their pages look rather than be concerned with the economic specifics of maintaining a site’s profitability. Although time is invested in adsense, a large capital investment is not.
It's no surprise that the blogging phenomenon exploded when AdSense came out a few years ago. Anyone could just write a page about a subject he was passionate about and making a living out of it through AdSense.
And thirdly, one can't ignore the impact AdSense has had over the casual everyday web surfer. Whereas people used to not even notice banners altogether (which psychologically is a very interesting thing to observe) the situation is completely different for text ads.
People nowadays will take a long look at a sponsored ad. Why? Well because the whole setup brings forth a feeling of confidence about the advertiser. People don't ignore a text ad as easily as they do a graphical banner.
Another thing to note is that graphical banners have become even less profitable nowadays. It is because of this that many people are walking away from affiliate type networks to AdSense.
Of course, there are bad effects as well, with people making websites solely for the purpose of running AdSense on them and just as well, with a large phenomenon of 'click fraud', people creating artificial clicks for various reasons.
But Google does try to control such behavior, and really isn't to be blamed for such individuals' actions. All in all Google AdSense is transforming the way the Internet works and it's doing so mostly in a good way.
Now those with ideas can write them down, and make money from them. Those looking for content can find it easier, and those looking to attract a customer base can do so in a targeted way. Adsense has changed the internet through supporting the economic interests of businesses, and the utility of consumers.