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Monday, September 8, 2008

Using Autoresponder to Generate Leads

Autoresponders are one of the most important marketing tools that you must have if you are doing business online. In fact, the only thing more important than the autoresponder is your opt-in list! But all autoresponders start out without a list – the list doesn’t exist until your autoresponder mailing list starts filling up with names and email addresses!

The easiest and fastest way to build up an email list is to give things away for free. Some marketers will tell you that this is a waste of time – and if you already have a list of one hundred thousand people that you can market to, then it probably is. But for those who do not already have a list, this is the way that it gets built! You simply pay for advertisement to promote your freebie. Don’t think of this as lost money, think of it as an investment in future earnings.

Give away an ezine, free reports, free ebooks, free access to private websites, or anything else that you can think of. The objective is to get people to sign up to receive that freebie, and to agree to receive email from you in the future! It is a win-win situation for everyone, but you get more than anyone else in the deal. The person gets a freebie. You get their name and email address, and permission to email them in the future.

But if you do it right, you get even more than that. The freebie that you give away should also be used to promote your products or services. Even if it just has affiliate links for products or services that are related to the topic of the freebie, it is a way to generate extra revenue. Then, when you send email in the future, you can again promote your products or services. Just be sure to include valuable information in the email as well, or you will have people dropping off of your autoresponder mailing list like flies!

Using every opportunity that is presented to you in the world of Internet Marketing is vital to your success. You have the opportunity to earn money in the freebie that you create, you have the opportunity to earn money when you send the ‘thank you’ email after a person has requested your freebie, and you have the opportunity to earn money every time an autoresponder message is sent out to that list in the future! Don’t waste those opportunities, and put it all in automatic mode with the use of an autoresponder.

How To Have Websites Built For You The Cheap Way

Normally, if you want to have professional designers custom build your site, you must be prepared to dish out at least a few hundred dollars. All this can change if you know where to find the best deals, the best designs for the lowest price. Here's a rough guide:

First, you must understand that it is a rip off to get companies to design websites for you. Have you ever seen those advertisements in newspaper classified ad sections that offer a 5-page website at $500? These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer's wages, advertising costs and so on.

Therefore, it would be wise to find freelance designers who work from home. These people are often working from home so they do not have a high operation cost like that of a company. On the other hand, they will be able to design images with quality similar to those of designers from big companies, so it's a "no-brainer" choice.

However, choose freelancers with care. The best way to do this would be to go to elance.com. There, you can post the abstract of your project and get thousands of freelancers to bid on your project, so you will surely get the best deal. On top of that, you will be able to choose the designers based on their experience, past transactions and ratings, so your value for money is secured.

Another route you can take is to design your website yourself. Think about it, if you only need 5 simple pages to present some simple information, why waste hundreds of dollars for it? Just spend a little time to sit down and do it yourself. You'll be able to design your own sites even if you do not know a single line of HTML code with the help of WYSIWYG (what you see is what you get) programs such as Microsoft Frontpage, Macromedia Dreamweaver and so on.

If you still find tough to work with Frontpage or Dreamweaver, you can try NVU. NVU web-authoring software is a light free alternative to Frontpage and Dreamweaver for PC or Mac. It is super easy to use. So, what's the fuss, sit right up and get your hands dirty to start designing the website of your taste!

Paid Video Sites: Are They Worth the Buy?

Are you an internet user who uses the internet to keep yourself entertained? If you are, you are not alone. Each day, millions of Americans search the internet looking for games to play, music to listen to, and videos to watch. While there are free ways to use the internet for entertainment, there are other ways that require you to pay a small fee. When it comes to watching videos online, these websites are commonly known as paid online video websites.

A large number of internet users use paid video sites, but there are many others who have a difficult time doing so. Many of these individuals think that they should be able to watch videos online, free of charge. If you are one of those individuals and you are unable to change your mindset, paid online video websites may not be for you. However, it is important to note that you could be missing out on fun, exciting, and unique entertainment.

When it comes to determining whether or not paid video sites are worth the buy, you will have to take the particular paid video website into consideration. This is because a large number of popular video sites operate in different ways. For instance, a number of websites charge a monthly subscription fee, while others charge for each video that you wish to watch or download. If you plan on watching a large number of online videos, you may want to search for a paid video website that allows you to pay a monthly subscription fee. That monthly subscription should enable to you download and view as many movies as you want.

Paid video sites that charge a fee for each video downloaded may be more ideal for individuals who only wish to occasionally download or view online videos. This is because, if enough online videos are purchased, the cost can easily add up overtime. Despite the fact that this type of payment structure can get fairly expensive, there are a large number internet users who use these websites. One of the most popular video website that needs a pay is known as iTunes. What is nice about these types of paid online video websites is that you do not have to pay for all of your videos. There is a good chance that you should also be given access to a number of different free videos, from the same website.

If you are planning on using an online paid video site, you will have to find a way to pay. A large number of online websites only allow the use of credit cards or debit cards. To use, a debit card typically must have the logo of a credit card company on it. That logo will make the online processing of payments doable. In addition to credit or debit cards, there are a large number of paid video sites that are now beginning to accept PayPal as a form of payment. PayPal is most known for being a safe way to electronically transfer your money. PayPal accounts are free; therefore, if you do not have a credit card, but you would like to watch videos online, you are explore the program via their official website at www.paypal.com.

Although most paid online websites only charge for their most popular videos, such as music videos and television show reruns, you may still have a difficult time paying this expense. If this is the case, you will want to look into free video websites. They can be found all over the internet. Unfortunately, the quality of most free videos is not the same as the ones that you must pay for. If you do not mind sacrificing quality for a few dollars, then you should be pleased with what most free online video websites can offer you. Those websites, such as YouTube, can easily be found with a standard internet search.

Adsense: Why Advertisers support Google Adsense

Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their position increases, they get more traffic.

This has lead to over 140,000 companies choosing to advertise with them, and they advertise in a number of ways. The first way is through appearing on Google searches, the second is through appearing on distributors websites, and the third is through appearing in distributors search results. As advertisers appear in Google searches, the question is sometimes asked. Why do they choose to advertise with distributors as well?

One reason for this is scalability. Those who originally choose to advertise in search results and who were getting a ROI (return on investment) will decide at one point that they need to identify other advertising opportunities. With thousands of websites which have the capacity to display their adverts the advertisers can gain further exposure very quickly.

Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure. 60% of internet users do not use Google, so the advertiser can appeal to a wider audience through choosing to opt for distribution channels. Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. If the article is on a website which contains Adsense then inevitably advertisers can use this channel to penetrate their audience.

Another reason why advertisers choose Adsense is because they trust Google. The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly.

The trust in Google also stems from a trust in pricing. The pricing is set by market forces and therefore advertisers never feel that publishers or Google are overpricing the service. This means that as long as advertisers are able to advertise they will continue to do so, if not at the same rates.

Another strong advantage for advertisers is that they can appear where publishers promote their service. An example of this can seen if you consider a publisher who is discussing the benefits of new IT software. If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product. If the surfer is not interested then you could argue that they would not click on the advert.

The service which Google provides has created an opportunity for businesses of all sizes to advertise. Although the issue of click fraud still plagues the service it is till widely regarded as the best. New businesses attempt to promote themselves on the web, whilst established brands alike choose to attract interest in their service using the same technique.