Monday, November 5, 2007

How Website Traffic Analysis and Website Statistics Help You to Improve Your Sales

Is any of the above information of use to you? If you answer ‘no’, then perhaps you should seriously consider whether or not internet marketing is really for you. These statistics are invaluable to anybody trying to make money using a website. You can use them to give you ideas as to what pages need improving, and what changes you need to make to improve your sales figures. Just like offline salespeople, poorly performing pages can be replaced and those that fail to get any visitors revamped.

If most people exit your home page within 30 seconds of arrival, you need to put some serious thought into its design. You have to make it more attractive or relevant to the most common search terms used to reach it. This is another statistic that traffic analysis can provide you with. People like to see information related to their search term. Just think what you could achieve if you knew the keywords used by everybody arriving on your website!

Most of all, statistical analysis can let you know the effect of changes. There’s not much point in making changes tp your web pages if you have no way of measuring the effect on your traffic.

Website traffic analysis and website statistics can help you improve your sales by giving you the information you need to design your website and its content more logically to meet the needs of your visitors, and weed out the poorly performing aspects of it. There is a lot of software available that can provide you with the information that you need.

Want to learn more about it? Download the free ebook, Steps to Article Marketing Success.

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