Locate Untapped Yet Profitable Niche

A common approach of discovering online niches is to first look at your own passions and interests. This, of course makes a lot of sense because you will always get optimal results by running a project that you are passionate about. After all, building a business obviously requires much of your time and it surely helps when you are involved in a niche or market that you are interested in.

However, the very truth is that everyone will have a very limited number of hobbies and interests. And if we study closely our interests, we will find out that more often than not, these are the very competitive niches.

The second common used approach to locate niches is to observe the latest trend in the market, study and analyze advertisements in the newspapers and magazines, TV commercials, surf internet forums and popular blogs. These give you a rough idea on what's going on in the market and what's the latest trend and what's popular at any one time.

Nevertheless, if you want to start a project based on these trends, chances are, though not always, you'll find competitions ahead of you. Competitors seem to be one step ahead of you and profiting from these trends before you hop into the trends.

But the good news here is you can always expand the 'root words' to uncover the many niches that you hardly knew existed. Below is a list of the 'root words' that you can use to locate potential niches:

- accessory
- about
- acquire
- advice
- answer
- bargain
- best
- book
- buy
- cheap
- clean
- close out
- comfort
- control
- cook
- coupon
- correct
- digital
- discount
- DIY
- do it yourself
- download
- easy
- ebook
- eliminate
- facilitate
- faq
- fashion
- fast
- find
- fix
- food
- free
- game
- get rid of
- gift
- goal
- guarantee
- guide
- help
- hobby
- how to
- info
- information
- instant
- instructions
- investment
- jobs
- locate
- look for
- love
- make
- market
- medical
- movie
- music
- mystery
- news
- offer
- order
- pain
- pattern
- price
- problems
- product
- program
- purchase
- rash
- recipe
- relief
- relieve
- remedy
- remove
- research
- repair
- review
- rich
- sales
- save
- secret
- sell
- software
- soothe
- sports
- story
- strategy
- styles
- survey
- symptoms
- test
- thin
- tips
- toys
- tricks
- tutorial
- unknown
- value
- voucher
- video
- wholesale
- young

Tips in locating hidden untapped niches using the 'root words':
1. Don't go for general markets .. they are far too competitive
2. Always drill-down your keywords to one or two-levels down to uncover a sub-niche that is less competitive.
3. Research your sub-niche using "related" keywords to discover some more sub-niche keywords.