Sunday, November 18, 2007

Autoresponder: How much do you know about IT ?

If you have ever requested for information online about a product or a service, or registered for a mailing list, and received instantaneous reply in your email box -- an autoresponder program was responsible for delivering these reply.

Simply put, autoresponders are email programs that send out preset messages in reaction to every incoming request received. Some autoresponders are meant for sign-up services like forums and mailing list, these are one-time deals: a single response for every sign-up request. Autoresponders are used for automating tasks that would otherwise take up hundreds of man-hours like building lists and tracking prospective leads.

Some companies use autoresponders to send a series of messages to the opt-in emails addresses on a pre-scheduled timed basis. For example, an autoresponder is used to send an instant response whenever a request is received, then follow by a follow-up message 2 days later, then another follow-up message 5 days later, and so on. It can be programmed to send a message a day, one in a week, twice monthly, or at any interval that best serves the purpose of the message series.

Autoresponders are the most powerful Internet Marketing tools ever available. They are simple and easy to use, and once they are set up, the entire marketing process is on autopilot - your Internet business runs by itself 24 hours a day, 7 days a week. Launching an effective autoresponder campaign can mean a lot difference between a struggling business and a successful one.

Below is the list of the top Autoresponder programs that used by many of the Internet Marketers to increase their sales and build lasting customer relationships:

1. GetResponse
2. Aweber
3. ConstantContact
4. Email Aces
5. Mailer Mailer
6. MaxSponder

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