Wednesday, October 3, 2007

World Internet Mega Summit Singapore May 2007 - Part II

Ewen Chia in World Internet Mega Summit Singapore shared with us the crucial factors to success in Online Business. He is the No. 1 Super Affiliate guru. He is a down-to-earth guy that willing to share every secret he has in making online business a success. Below are the list everyone of us must have in order to be successful in online business.

1. Proven system (road map) and a MENTOR

2. Love what you do

3. Focus on one thing at a time

4. Understand the business

5. Build up a strong foundation

6. Think like a marketer and think from customer's point of view

Ewen has also shared with us the tips on finding a profitable market:

1. Passion and interests

2. Hotselling topics like - love, money, beauty, sports, hobbies, self-help

3. Validate with what people are already buying in eBay, Amazon,

4. Validate with keyword research tools like

5. Drill down to a sub-market

Below are some of the tips and tricks I've learned from this valuable World Internet Mega Summit:

Tips for Pay Per Click Search Engine
1. No. 2 listing beats No. 1 listing

Customers don't buy the first time they come to your website, human nature makes them wanted to see other websites to make comparison, when they feel your offer is better or is the best, they will click the 2nd or even 3rd time to go back to your website and buy from you. In this case, it costs you 2 or 3 clicks to get 1 sale. Whereas if your ad placed on second position or even 3rd position, if your offer beats the first few advertisers, you will get the sale straight away. That means it costs 1 click to get 1 sale, which is a better proposition as compared to the previous case.

2. No. 40 listing beats No. 16 listing

Don't stay in the middle of the sponsored link listing, make your ad on either the top or the bottom.

Tips for Getting Responses with Email Marketing

1. Make an impact with every message that you send to your list

2. Don't exaggerate - just tell the blunt truth

3. Spend 5 minutes a day thinking about how you can be different

4. Keep emails short, and send them to a webpage

5 Free Ways to Get More Traffic to Your Site

1. Write good content

Whatever your site is about, the content needs to be unique and / or specific enough to appeal to people

2. Write fresh content

Add new content regularly - this gives visitors a reason to come back

3. Don't waste time on meta tags

Most search engines don't place any great deal of value on the contents of meta tags anymore. They have been abused way too much by spammers.

4. Write descriptive page titles

Make page titles simple, yet descriptive and relevant. This makes it easier for search engines to know what each page is about.

5. Think about spelling

There are so many words that are commonly misspelled or with multiple spelling as in Colour vs. Color, Optimisation vs. Optimization. If words with multiple spellings or commonly misspelled are important keywords in your content - consider adding glossary or similar to include the most common spelling variations on the page.

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